Reducing Churn in Metaverse Onboarding

My role as an Immersive Experience Designer

As the UI/Interaction Designer and User Researcher, I led efforts to uncover the challenges users faced in adopting VR. I also designed world-building assets using Blender and Unity for the metaverse.

My key responsibility was to create intuitive user interactions that would reduce the resistance to new technology. By blending user research with technical and design skills, I shaped both the creative direction and functional aspects of the VR experience.

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Why is the retention rate in VR so low?

To understand the root cause of the churn we set out to conduct qualitative and quantitative interviews within the company and users. Language was a major concern as users generally prefer ranting in their own language and I didnt know german. To solve this our product manager went with us to help us understand the local german curses.

Signature Moments

Signature moments are interactions or events that leave an impression on a user and happen at a crucial moment of their exploration journey. Rather than scrapping the current metaverse built by the Magnid team and rebuilding it from scratch, we focused on creating some ‘Signature moments’ that occur at the most broken points in the user’s journey.

Now, with competitive insights, synthesis of an extensive qual&quant research with over 200 users and an understanding of the scope through HMWs, we could then explore and iterate on initial concepts.