Improving Data Access & Navigation

August 1, 2024

UX

My Role

Led UX & UI design for a startup news platform, optimizing search, navigation, and data accessibility across desktop & mobile.

Company

The Arc Web

Industry

News/media & tech

Why The Arc Web Needed a Scalable UX Strategy

When we started working with The Arc Web, the challenge was clear: startup data was scattered, unstructured, and difficult to consume efficiently.

The Core Problem: Too Much Data, Not Enough Clarity

1. Users had to switch between multiple sources just to get a complete picture.

2. High-quality insights were locked behind expensive paywalls, limiting access.

3. Even when data was available, it was complex and overwhelming, slowing decision-making.

The UX Challenge: Turning Chaos into Clarity

The Arc Web didn’t just need another news feed—it needed a research-driven platform that:

1. Centralized startup data into a single, intuitive interface.

2. Enhanced accessibility with structured, interactive insights.

3. Simplified navigation & search to cut down time spent gathering information.

The real challenge? Not just presenting information, but transforming it into actionable insights. Our job was to design a UX strategy that made startup intelligence faster, clearer, and more accessible, without friction.

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My Role as the UX Lead

I led the end-to-end product development for The Arc Web, building it from the ground up. From defining user flows to working with UI designers, graphic designers, and developers, I ensured that every aspect of the platform was user-friendly, intuitive, and scalable.

Structuring Research Data for Better Decision-Making

Startup data wasn’t hard to find—it was hard to make sense of. Investors, founders, and analysts had to jump between multiple sources, struggling to track trends effectively.

Through user behavior analysis, competitor research, and market insights, we realized people didn’t just want news—they needed actionable intelligence. So, instead of just improving readability, we built The Arc Web as a research tool—fast, intuitive, and built for decision-making.

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Introducing The Arc Web

After three months of deep research and development, we built The Arc Web, a platform designed to turn scattered startup data into actionable insights. More than just collecting information, we focused on making it intuitive, insightful, and easy to explore.

Smarter Articles: Insights in Seconds

Staying informed shouldn’t feel like research homework. Our articles are designed for speed and clarity:

AI-generated summaries for instant takeaways.
Infographics that simplify complex data.
Author’s Insights for expert perspectives and credibility.
Built-in transparency—every piece credits its author.

Company Pages: A Startup’s Full Story, All in One Place

From funding rounds to founder insights, each company page centralises everything users need:

Milestones, investor details, and product launches in one view.
Smart aggregation connects users to related news, trends, and predictions.

Advanced Search: No More Endless Scrolling

Search is the brain of The Arc Web, built to cut through the noise and surface relevant insights fast:

Handles edge cases to ensure precision.
Links company pages, articles, and investor data for a 360° view.

A Scalable UX, Built to Last

To ensure speed, consistency, and rapid iteration, we built a design system with 120+ components:

Seamless micro-interactions that enhance user engagement.
Designed to evolve as The Arc Web grows.

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How UX Improved Engagement & Retention

  • Users stayed longer and explored more. Interactive insights replaced passive scrolling, making startup research engaging instead of overwhelming.
  • Search became the fastest way to insights. Smart filters and predictive suggestions helped users find relevant data instantly, reducing frustration.
  • Startup tracking felt effortless. Instead of jumping between sources, investors and founders found everything they needed in one structured view.
  • Retention improved through intuitive navigation. Users didn’t just visit—they stayed. Clearer paths and frictionless discovery kept them engaged.

Check other projects

I aim to create culturally-sensitive solutions that resonate across diverse markets.

I actively speak and write about emerging tech and how design can aid its adoption.

Lead Design Experience

Jun'23 - Present

How Does it Matter, Consultancy

Oct’22-Jun’23

Boom Web3

May’22– Aug’22

Digital Product School, Germany

Sep’21 – Dec’21

Twigoh, USA

Aug’20- Jun’22

Memboro

Guest Speaker @

Dec’23
IGDTUW

Future of UX and evolving career opportunities

Aug’23
IIIT 'Delhi

Role of design thinking in business development

Aug’23
IIIT 'Delhi

Pitch decks and storytelling

Jun'23
IIT 'Delhi

Who are we building for and why

Nov'22
Draper Startup House

Creating a design ecosystem in new startups and how to hire